About - Fetch Surf Concept

About Us

Hi, I’m Israel Llansola, the founder of Fetch Surf Concept, a surf coaching program designed to help surfers of all levels accelerate their learning. Surfing has been my passion for years, and it’s a journey I’ve always loved sharing with others. I created Fetch Surf Concept to give surfers the tools they need to not only become better at the sport but to embrace the lifestyle and mindset that comes with it.

My Journey

I started surfing at the age of 26, and like many others, faced the typical challenges that come with learning such a physically demanding and mentally engaging sport. From falling countless times to struggling with my confidence, I’ve been through it all. But with the right guidance, practice, and mental approach, I found myself improving and, most importantly, falling in love with the ocean in a deeper way.

Over the years, my focus shifted to sharing this passion with others. I realized that there was a gap in the surf coaching world: surfers were missing out on holistic training that combined technical skills with physical fitness, mental coaching, and a solid understanding of the biomechanics involved in surfing. That’s when I decided to dedicate myself completely to surf coaching.

15 years ago, I created Fetch Surf Concept. It started as a dream, then evolved into an idea, and eventually became the business that it is today. My vision was to create a coaching program that would offer comprehensive training to surfers, combining physical preparation, technical skills, and mental strategies.

Since 2017, I’ve been living and working in Bali, one of the most famous surf spots in the world, where I continue to help surfers improve, train, and grow. Bali has provided me with an incredible environment to perfect my coaching skills, interact with surfers from all over the globe, and continue evolving Fetch Surf Concept.

My Philosophy

At Fetch Surf Concept, we believe that surfing is not just a sport—it’s a way of life. It teaches us patience, resilience, and the ability to adapt to new challenges. My philosophy is simple: to teach surfing in a way that’s comprehensive, personalized, and most importantly, fun.

Every surfer, regardless of experience, can benefit from a strong foundation in physical training, technical skills, and mental resilience. My goal is to provide surfers with the skills and the mindset to enjoy the sport while continuously improving. With Fetch Surf Concept, I aim to create a supportive and engaging learning environment where surfers feel empowered to reach their full potential.

My Mission

The mission behind Fetch Surf Concept is to make surf coaching accessible, effective, and enjoyable. I want to accelerate your surf learning journey, providing you with a comprehensive program that covers the physical, technical, and mental aspects of the sport. Whether you’re looking to improve your technique, boost your fitness, or develop the right mindset, Fetch Surf Concept will help you along every step of the way.

My mission is also to inspire surfers to not just improve their skills but to embrace the surf lifestyle—one that is full of respect, commitment, and joy. Surfing is about so much more than just riding waves; it’s about personal growth, overcoming challenges, and building a stronger connection with nature.

Experience & Certifications

Over the years, I’ve had the privilege of training surfers at all levels. From beginners to top-level world professional surfers, I’ve dedicated myself to helping athletes reach their highest potential. Whether it’s refining advanced maneuvers, building strength and fitness, or coaching the mental game, I’ve worked with some of the best in the sport to take their performance to the next level.

These certifications, along with my extensive experience in coaching world-class professional surfers, ensure that I provide only the most advanced and effective coaching methods for surfers at any level.

SPANISH SPORTS SCIENCE DEGREE

A solid foundation in the science of human performance, biomechanics, and physical conditioning.

MASTER IN STRENGTH & CONDITIONING

Advanced knowledge of strength and fitness training, specifically tailored for athletes and surfers.

PERSONAL TRAINER CERTIFICATION

A professional qualification in personal fitness training.

FUNCTIONAL TRAINER CERTIFICATION

Focus on functional movement and training for real-world strength and performance.

SPANISH SURF FEDERATION SURF COACH

Accredited by the Spanish Surf Federation to coach surfers of all levels.

ISA SURF COACH CERTIFICATION

An international certification by the International Surfing Association, validating my coaching expertise on a global scale.

LIFEGUARD

Ensuring safety and security in the water.

FIRST AID

Ready to act in emergency situations and keep students safe.

WHY FETCH SURF CONCEPT?

With Fetch Surf Concept, you are not just another surfer learning how to ride a wave. You’re joining a community of passionate surfers who believe in continuous growth, no matter your experience level. Through our tailored programs, we accelerate your progress by combining expert coaching, personalized feedback, and a structured approach to training.

I’m committed to creating an environment where surfing becomes part of who you are—a sport that challenges, inspires, and rewards you. It’s not just about getting better on the board; it’s about becoming the best version of yourself, both in and out of the water.

OUR NOTABLE MEMBERS

GIADA LEGATI

BRUNO SANTOS

DIAH RAHAYU

KOA SMITH

ALEX QIU ZHOU

RYUKI & RIO WAIDA

ONEY ANWAR

KIAN MARTIN

START YOUR SURFING JOURNEY TODAY

Ready to start your journey and take your surfing to the next level? Join me at Fetch Surf Concept, and let’s work together to unlock your full potential.